The Price Guide UK is pleased to announce the launch of its Executive Management Package, a real-time price editing and product tracking tool which is being offered to leading advertisers.

The EMP allows you to instantly compare products / prices with specific competitors or all competitors. You will also be able to see which products a competitor is selling which you aren’t (and vice versa). It allows you to filter off your most popular products i.e. the ‘Top List’ and instantly adjust prices (real-time online editing). Just think how useful that could be when gearing up for a busy weekend or a product launch.

In some cases, reports may be viewed online, but more detailed comparisons may be downloaded as a *.csv file for easy integration into MS Excel or Access i.e. those reports comparing an entire price list with all other companies. This is useful for those companies that dedicate staff to product / price analysis. Simply bind all the pages into a report and analyse them at your own pace. It can be time consuming finding products in the first place, especially when 500 or more products are being marketed.

The key features of the Executive Management Package are as follows:

* Compare your prices with all companies

It’s possible to compare your entire product list with all companies in one report, which can be downloaded as a *.csv for off-line analysis. Each product is ranked according to price and the least / most expensive retailer is displayed (and the average price, for that matter). You will also be able to see how your prices differ from your competitors in percentage terms, which is useful for those who follow trends. Worried about a particular price? Don’t - simply change it online.

* Compare your prices with one company

It’s possible to compare your entire product list with a single company in one report, which can be downloaded as a *.csv for off-line analysis. Isolate your closest competitor and compare product prices head-to-head. Worried about a particular price? Don’t - simply change it online.

We can make an access code available to you which removes the need to visit the Price Guide when downloading a report. Simply type the access code in the address bar of your browser and the report download starts automatically. No further login is necessary.

* See which products your competitor is selling that you don’t

This is a useful tool if you are in direct competition with another company, as their price list becomes transparent. This facility works on an exception basis and filters off those products which exceed your product listings. It could be that you aren’t bothered about their additional product lines – perhaps they specialise in something – but equally, something could crop up that you hadn’t considered. Fix it right away! Of course, by downloading an entire product list, you can quickly establish the opposite i.e. which products you sell that your competitors don’t.

* Edit prices online (in real time).

This is an incredibly useful tool and The Price Guide UK is the only one of its kind to offer this service. It’s easy to change prices, delivery costs and even the URL online (which is handy when transferring products to a special offers page). How often does it happen that you get your hands on some well-priced kit late on a Friday, but have to wait until Monday 5pm for a price update? This problem no longer exists - change prices online and they will be updated instantly.

If you are a Preferred Supplier of The Price Guide UK, you may find it useful to view your stats online. You will be able to establish in real time terms how many click-throughs you have had to your site and how much this is costing.

One graph illustrates the percentage of products held by each supplier in each classification, while the other illustrates (by supplier) the distribution of products across all categories.